World Lemur Day is celebrated on the last Friday of October and this year, the holiday is scheduled to fall on October 28. The objective of this holiday is to raise awareness about the need to preserve this endangered species, and to celebrate its unique attributes. The holiday was first observed in 2014, when it was founded by Jonah Ratsimmbazafy in Antananarivo, Madagascar. Since then zoos and animal rights organizations across the globe have been celebrating this particular event. World Lemur Day is celebrated in tandem with the World Lemur Festival.